Why advertise in Safeguard?
Safeguard is the only credible, editorial-driven health & safety magazine in New Zealand, and is closely read by thousands of workplace managers across all industry sectors with budgets to spend on protecting their staff.
Safeguard is # 1 for innovation and influence
- 1999: launched annual Worksafe Expo, NZ’s biggest OHS event
- 2003: launched New Zealand’s only active email discussion forum on OHS
- 2004: placed Safeguard Buyers Guide online and made it searchable
- 2005: launched annual NZ Workplace Health & Safety Awards
- 2005: launched Safeguard CourtBase online searchable prosecutions database
- 2007: launchedSafeguard National Health and Safety Conference
Safeguard is # 1 in reaching people with purchasing power
In 2006 our readers reported they have influence over spending as follows:
- 74% of them for health & safety management
- 66% of them for training
- 58% for purchase of OHS equipment
- 53% of them for injury management & rehabilitation
- 41% for wellness programmes
- 39% for hazardous substances management
- 38% for use of consultants
Safeguard is # 1 for engaging with a wide readership
- circulation 4000
- each copy read by 5 people on average
- readership estimated at 20,000
- 79% retain their copy of the magazine indefinitely
- 77% read all or most of each edition
Safeguard is # 1 for integrated advertising options
- Safeguard magazine (bimonthly)
- Safeguard Update newsletter (fortnightly)
- Safeguard National Health and Safety Conference (annual)
- Safeguard Buyers Guide Online, New Zealand’s biggest safety marketplace and the most popular part of the Safeguard website
Editorially, we produce a magazine which is widely read, so that readers are fully engaged and feel they have a real stake in the publication. And of course, an engaged reader is one who reads from cover to cover – including the advertisements.
Safeguard’s readers get significant benefits from their annual subscription. Why? Because they are genuinely interested in workplace health & safety, and Safeguard delivers quality editorial and advertising which is relevant to their needs. What our readers say about Safeguard
Safeguard delivers health & safety products and services to customers who have the budget to implement those needs.
Safeguard delivers. |
